Business Choice Awards 2022: Email Marketing Services

Electronic mail marketing campaigns are a slap-up style to stay in touch with customers, both to build a relationship with new ones and to nurture loyalty to build repeat concern. Combined with a strong content marketing programme, email marketing is a powerful tool for providing compelling, useful, and timely content to bring readers to your site or concrete concern.

This edition of the PCMag Business Option Awards focuses on e-mail marketing, the services that aid businesses design, write and send direct email campaigns, track open and click-through rates, and maintain subscriber lists. E-mail marketing is a hugely popular tool used successfully past a diverseness of businesses ranging from local retail to multinational e-commerce sites, from a small doctor's office upwardly to healthcare corporations, and any other business you might consider.

For Concern Choice, we survey readers for feedback about their overall satisfaction, reliability, and tech support experience with the email marketing solution they use, plus the likelihood they would recommend it to others. As y'all'll encounter beneath, ease of use is the key factor when businesses choose an email marketing solution.

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Looking for an expert opinion on e-mail marketing services? Check out PCMag's roundup of the Best E-mail Marketing Software.

Email Marketing Services

The by few years take brought consolidation to the topsy-turvy email marketing earth. Nosotros went from 25 nominated providers two years ago to 139 last year, to 46 this twelvemonth.

I believe what'due south happening is that big businesses simply employ Salesforce for marketing considering they're already using Salesforce for SFA, and then small to medium businesses seek out best-of-brood solutions like Mailchimp and Constant Contact. This consolidation also explains why only 3 companies (the three same) received enough votes to be considered for meridian honors this year.

This yr, Mailchimp sits at the height of the email marketing tree, munching away at the simply things tastier than ripe bananas: acme scores in overall satisfaction and likelihood to recommend, combined with the lowest percentage of respondents requiring tech support.

Hot on Mailchimp'due south tail is the runner-up, Abiding Contact.

For all of the Curious Georges out there, Mailchimp is a perennial favorite. With a 7.8 in overall satisfaction, upwards from last year's 7.five, 2022's seven.one, and 2022's winning 7.7. For the second year in a row, Mailchimp fell just short on reliability, scoring an 8.2 compared to Constant Contact's viii.4 (like to final yr's 7.ix compared to Constant Contact's 8.0).

MailChimp besides tied Abiding Contact in likelihood to recommend with a seven.9 (upwardly from last year'southward 7.6 and 7.5, respectively). Mailchimp had an amazingly low iii percent of respondents requiring tech support, a clear reward over Abiding Contact and Salesforce Marketing Cloud, and a sizeable subtract from terminal yr'southward 12 percent.

Drilling down into likelihood to recommend, we leverage the responses to the disquisitional question "How likely are yous to recommend your email marketing solution to a colleague" in club to calculate the accompanying Net Promoter Score. Hither's where we discover something extremely insightful nearly e-mail marketing solution providers: No one has strong NPS in this category of the Business organisation Choice awards.

My take on this, and the market place consolidation supports my theory, is that email marketing services are and then widely used and sold at such aggressive cost points that they have become commodities. Every bit a upshot, readers refer their colleagues to their electronic mail marketing solution with a distinct lack of enthusiasm equally Abiding Contact (40 percent compared to last year's 6 per centum) edged out Mailchimp (38 pct compared to last year's 8 pct), distantly followed by Salesforce Marketing Cloud at 7 percent.

Tech support is a very important factor when selecting an email marketing solution. Compared with the other services we rate, relatively depression percentages of readers reported needing tech back up. Our winner, Mailchimp, enjoys a very low 3 percent (an comeback over last twelvemonth'southward great score of 9 percent, while Abiding Contact improved from terminal year's twenty percent to this year'south 10 per centum). Salesforce Marketing Cloud brings up the rear with 16 percent. And then few respondents required tech support that nosotros did not have a statistically significant number of responses to rate tech back up satisfaction.

Run into all of our survey results for electronic mail marketing services.

WINNERS: EMAIL MARKETING SERVICES

Mailchimp
Mailchimp once again bests the rest of the troop, though not by such loftier margins that the company tin can rest on its banana peels. However, PCMag readers go far clear, Mailchimp is certainly the email provider to pick if you don't want to be spending a lot of fourth dimension on tech support.

Methodology

We email survey invitations to PCMag.com community members, specifically subscribers to our Readers' Selection Survey mailing list. The surveys are hosted by SurveyMonkey, which also performs our data collection. This survey was in the field from April 2, 2022 to April 23, 2022.

Respondents were asked to rate their electronic mail marketing solution using multiple questions about their overall satisfaction with the solution, besides as experiences with technical support within the past 12 months.

Because the goal of the survey is to sympathize how the email marketing solutions compare to one another and non how one respondent'south experience compares to another's, we apply the boilerplate of the email marketing solutions' rating, non the average of every respondent's rating. In all cases, the overall ratings are not based on averages of other scores in the table; they are based on answers to the question, "Overall, how satisfied are you with your email marketing campaign provider?"

Scores not represented as a pct are on a scale of 0 to x where 10 is the all-time.

Net Promoter Scores are based on the concept introduced by Fred Reichheld in his 2006 best seller, The Ultimate Question, that no other question tin ameliorate define the loyalty of a company's customers than "how likely is information technology that you would recommend this visitor to a friend or colleague?" This measure of brand loyalty is calculated by taking the percent of respondents who answered nine or 10 (promoters) and subtracting the percent who answered 0 through 6 (detractors). (For more, read PCMag's Pinnacle Consumer Recommended Companies for 2022.)

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Source: https://sea.pcmag.com/constant-contact-email-marketing/21135/business-choice-awards-2018-email-marketing-services

Posted by: morganhiguen.blogspot.com

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